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Want Your Website to Turn Heads?
Whenever you walk into a room, you want your self-confidence to ensure a ‘ta-dum’ effect. Your website should be the same! With that crisp image of confidence in mind, today we’re going to talk about just that … sharp copy, intuitive/responsive design and user-functionality to make sure your website has killer content, and aesthetically amazing design and turns heads of those you want to reign in. Truthfully, the very best websites out there are designed and written with the user’s perspective in mind. At. All. Times.
“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” ~ Steve Krug, UI Professional
So, as a quick summary of what you will need to ensure is implemented on your website, here’s a list you’ll want to keep close and reference often …
- Clear navigation;
- Conversational language with only relevant information;
- Home page as a “to-the-point” summary;
- Branding should be clear and forefront at all times;
- Include visuals (branded and not clipart) to help tell your story;
- Include trust building content;
- Include a call-to-action on nearly every page;
- Keep your forms simple and to the point;
- Use a straight-forward, responsive layout;
- Apply your SEO with best practices in mind; and
- Always, ALWAYS keep your website up to date.
Attracting a potential customer/client is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your website so that the user frustration is kept to a minimum, thereby maximizing customer retention.
The reason I created you that mini-reference list is because in most cases, your visitors so not want “spin” and nobody likes clutter. They are expecting honesty, integrity and transparency. They are craving fast-action and the facts so that they can make a quick, educated decisions. So, leave out the hype and place all your cards on the table. Keep things clean, simple and organized, and let your visitors draw their own conclusions. Make sure you are delivering true value, on every page … however, don’t leave out your personality.
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Crystal Kordalchuk
Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.
Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.
As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.
Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.
