What is Responsive Design and How it Will Benefit You …
I imagine a handful of you may be wondering what I mean by responsive design if you don’t dig your fingers into web design too often or out source to a designer.
Have you truly ever asked yourself, “What is responsive web design?”
Responsive web design is an approach which makes web pages render on a variety of devices and windows or screen sizes. This approach is created so that a webpage “responds to” or resizes itself depending on the type of device it is being viewed on. Content, design and performance are necessary across all devices to ensure prime usability and visitor satisfaction.
Responsive design for website hasn’t always been a topic of conversation but due to the growth of smartphones and other mobile devices it is now a hot trend and a must have for any business showcasing a website.
For example, taking a look at a traditional “fixed” website … When it is viewed on a laptop or desktop computer the website might show four columns (this is just a “for instance” example to provide you a mental visual). But when you view that very same layout on a smartphone or tablet, the website might force you to scroll horizontally to view all of the content. This is typically something users do not like. As another example, some elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed in either portrait or landscape orientation. On smartphone screen, websites can be even more challenging to see due to their small screen sizes. Large images may “break” the layout and most website will load slowly if they are graphically heavy.
However, if a website is using responsive design, the smartphone and tablet versions will automatically adjust to display the set number of columns in a stacked layout (meaning one on top of another). This way, the content is presented in an easily readable format which is more pleasing to navigate through.
The point is … with responsive design, the website automatically adjusts based on the device the viewer sees it in.
Here is a short breakdown of how implementing responsive design on your website can be beneficial …
- Increases your reach to smartphone and tablet audiences
- Strengthens your businesses credibility and improves image
- Saves time and money on mobile development
- Saves time and money on website management
- Enhances user’s offline browsing experience
- Increases your sale and conversion rates
- Increases your search engine visibility
- Consolidates your analytics and data tracking
Implementing responsive design into your site allow you to stay ahead of the trend as the demand for media rich mobile internet exceeds us. Truthfully, responsive design IS KEY to keeping up ahead of your competitors and establishing a market for yourself as this trend will only continue to grow and technology progresses.
Looking for help in this area?
Feel free to drop me a line.
We can review and discuss your website together and figure out what you can do to get started on implementing responsive design in your current website layout.
Or if you have yet to build a website I would love to help!
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