What is Responsive Design and How it Will Benefit You …

I imagine a handful of you may be wondering what I mean by responsive design if you don’t dig your fingers into web design too often or out source to a designer.

Have you truly ever asked yourself, “What is responsive web design?”

Responsive web design is an approach which makes web pages render on a variety of devices and windows or screen sizes. This approach is created so that a webpage “responds to” or resizes itself depending on the type of device it is being viewed on. Content, design and performance are necessary across all devices to ensure prime usability and visitor satisfaction.

Responsive design for website hasn’t always been a topic of conversation but due to the growth of smartphones and other mobile devices it is now a hot trend and a must have for any business showcasing a website.

For example, taking a look at a traditional “fixed” website … When it is viewed on a laptop or desktop computer the website might show four columns (this is just a “for instance” example to provide you a mental visual). But when you view that very same layout on a smartphone or tablet, the website might force you to scroll horizontally to view all of the content. This is typically something users do not like. As another example, some elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed in either portrait or landscape orientation. On smartphone screen, websites can be even more challenging to see due to their small screen sizes. Large images may “break” the layout and most website will load slowly if they are graphically heavy.

However, if a website is using responsive design, the smartphone and tablet versions will automatically adjust to display the set number of columns in a stacked layout (meaning one on top of another). This way, the content is presented in an easily readable format which is more pleasing to navigate through.

The point is … with responsive design, the website automatically adjusts based on the device the viewer sees it in.

Here is a short breakdown of how implementing responsive design on your website can be beneficial …

  • Increases your reach to smartphone and tablet audiences
  • Strengthens your businesses credibility and improves image
  • Saves time and money on mobile development
  • Saves time and money on website management
  • Enhances user’s offline browsing experience
  • Increases your sale and conversion rates
  • Increases your search engine visibility
  • Consolidates your analytics and data tracking

Implementing responsive design into your site allow you to stay ahead of the trend as the demand for media rich mobile internet exceeds us. Truthfully, responsive design IS KEY to keeping up ahead of your competitors and establishing a market for yourself as this trend will only continue to grow and technology progresses.


Looking for help in this area?

Feel free to drop me a line.

We can review and discuss your website together and figure out what you can do to get started on implementing responsive design in your current website layout.
Or if you have yet to build a website I would love to help!

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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