The Skinny on Blitz Marketing …
For those of you who have been surrounded by football, your mind might go right to the defensive tactic when you hear the word “blitz”. In the world of marketing, a blitz marketing strategy is similar in terms of being focused on one product or business offering. So, let us take a dive into the WHY … Why would you want to run a blitz marketing campaign?
This is incredibly important if you are interested in promoting an offer quickly while getting the most amount of eyeballs on your offering in a very short period of time. This works for any kind of business regardless of your offering because the strategy is really quite simple.
Blitz campaigns are excellent catalysts for attracting leads and driving immediate sales and are especially productive for businesses that offer seasonal products or promotions. ~ Search Engine People
Before we dive into the strategy, there is one key piece of this puzzle that you need to consider. It is your target audience. Knowing your target audience for a blitz campaign is incredibly important. Being direct is KEY to ensuring you attract the right audience. This allows you to make sure that you are targeting the right audience and EXACT ideal client you are searching for. When you fail to get crystal clear, you will have a ton of leads, but not the right ones that will invest into your offering. You can check out this blog post about discovering your dream client! Once you know exactly who your dream client is, you can dive into the meat of running your blitz marketing campaign. Here’s what you need to know …
- Time intervals of your blitz. A concentrated campaign for a short period of time is best as a long campaign will drag out results. (And possibly bore your audience!) We recommend doing two weeks then adjusting from there (especially if it is your first one).
- Play off current trends. Taking time to research current trends can help make your campaign more relevant while making it easier for people to share. Holidays are a perfect time to share as it drums on the excitement that they bring!
- Know what media outlets you want to use. While most people believe the more places the better, that is not the case. You want to make sure you are putting content where your ideal client is hanging out at. If your ideal client isn’t on Facebook, then you can skip that social outlet. This goes back to knowing your ideal client like the back of your hand.
If you are looking for some new media outlets, here is a list of some places you can promote your blitz campaign:
- Using SEO on your website
- Starting a blog or podcast
- Posting on forums
- Using Facebook/LinkedIn Groups
- Email marketing/newsletters
The most important piece of this puzzle is to be consistent with your strategy. Don’t give up after just a few short days in your blitz campaign. Run the full time period in order to grasp the best results while learning along the way. We would rather you run the full race then stop halfway through.
Let me know in the comments below if you are thinking of running a blitz campaign!
If you are wanting to dive into creating a strategy that is designed around attracting your ideal client, reach out to us. We would love to hear from you!
The cost of being wrong is less than the cost of doing nothing. ~ Seth Godin, Author of Purple Cow
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