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The Skinny on Blitz Marketing …
For those of you who have been surrounded by football, your mind might go right to the defensive tactic when you hear the word “blitz”. In the world of marketing, a blitz marketing strategy is similar in terms of being focused on one product or business offering. So, let us take a dive into the WHY … Why would you want to run a blitz marketing campaign?
This is incredibly important if you are interested in promoting an offer quickly while getting the most amount of eyeballs on your offering in a very short period of time. This works for any kind of business regardless of your offering because the strategy is really quite simple.
Blitz campaigns are excellent catalysts for attracting leads and driving immediate sales and are especially productive for businesses that offer seasonal products or promotions. ~ Search Engine People
Before we dive into the strategy, there is one key piece of this puzzle that you need to consider. It is your target audience. Knowing your target audience for a blitz campaign is incredibly important. Being direct is KEY to ensuring you attract the right audience. This allows you to make sure that you are targeting the right audience and EXACT ideal client you are searching for. When you fail to get crystal clear, you will have a ton of leads, but not the right ones that will invest into your offering. You can check out this blog post about discovering your dream client! Once you know exactly who your dream client is, you can dive into the meat of running your blitz marketing campaign. Here’s what you need to know …
- Time intervals of your blitz. A concentrated campaign for a short period of time is best as a long campaign will drag out results. (And possibly bore your audience!) We recommend doing two weeks then adjusting from there (especially if it is your first one).
- Play off current trends. Taking time to research current trends can help make your campaign more relevant while making it easier for people to share. Holidays are a perfect time to share as it drums on the excitement that they bring!
- Know what media outlets you want to use. While most people believe the more places the better, that is not the case. You want to make sure you are putting content where your ideal client is hanging out at. If your ideal client isn’t on Facebook, then you can skip that social outlet. This goes back to knowing your ideal client like the back of your hand.
If you are looking for some new media outlets, here is a list of some places you can promote your blitz campaign:
- YouTube
- Using SEO on your website
- Starting a blog or podcast
- Posting on forums
- Using Facebook/LinkedIn Groups
- Email marketing/newsletters
The most important piece of this puzzle is to be consistent with your strategy. Don’t give up after just a few short days in your blitz campaign. Run the full time period in order to grasp the best results while learning along the way. We would rather you run the full race then stop halfway through.
Let me know in the comments below if you are thinking of running a blitz campaign!
If you are wanting to dive into creating a strategy that is designed around attracting your ideal client, reach out to us. We would love to hear from you!
The cost of being wrong is less than the cost of doing nothing. ~ Seth Godin, Author of Purple Cow
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Crystal Kordalchuk
Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.
Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.
As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.
Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.
