Factors That Make the “Perfect” Logo

In today’s day-in-age, there are millions upon millions of people out there calling themselves designers and offering logo design services. But, the real question is … how many of them even know what makes a great logo design?

Now granted, there is no “perfect” formula to answer this, but there are a number of fundamental principles to point you in the right direction. For starters, you shouldn’t DIY your logo unless you have some mad creative/design skills. But, in case you want to anyways or are working with a professional, here is a “formula” to help you create the “perfect” logo for your business …

So, let’s start by answering the utmost important question … What makes a good logo?

From a design standpoint, a good logo is simple in form but enough detail to convey the owner’s intended message. It is practical and appropriate yet distinctive. This design should be able to be printed at any size and in most cases, be effective on its own without colourization. Truthfully, it really boils down to two things: an amazing concept and phenomenal execution! This process is in a league of its own and something I promise to touch base on more in the new year! However, the principles of a smart logo design are what matters the most in today’s post …

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design - say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo. ~ Patrick Winfield, Art Director/Artist/Photographer

To elaborate a bit more on some of these details, here is an amazing infographic that further explains logo design strategy (with popular examples) curtesy of DesignMantic.

And an extra little something that follows suit …

Now that you know the “formula” to getting what you need to have a logo that makes your business sparkle n’ shine … Here’s a couple quick reads from a few of my previous blog posts on questions to ask yourself before choosing your final logo and places to use your new logo. These will dig a bit deeper into “next steps” and with what you’ve learned here today you should now be ready to go make your mark on the world! 

Like this blog post?

If you found today’s blog post to be exactly the type of inspiration and know-how you were looking for, we would be very grateful if you would help this post spread
by sharing the
LOVE 💙 with it socially, emailing it to a friend or dropping us a comment with your thoughts. You never know whose life you might change.

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

Leave a comment