Bad Websites = Bad Business
As we have entered the second month of the year and we should probably take some time to dive into a piece of your business that you may have pushed to the back burner. (Trust me, I know as I have pushed mine back before!)
You may have noticed late last year, I updated mine. Can you guess what it is? Yes … it’s your website.
Now if your website is looking like it just popped out of the 90s with the music that plays and it’s not at all mobile-friendly, please know you are not alone. I rescue these types of websites and give them facelifts on a monthly basis, but keep in mind that your “bad website” = bad business.
Getting a quality website is not an expense but rather an investment. ~ Dr. Christopher Dayagdag
What does that exactly mean? What falls under the bad website category?
A bad website, in my eyes, lacks functionality and has a poor user experience.
As users visit your website, you then miss out on the opportunity to build a trustworthy experience for them as they interact with your site. Especially for online businesses, your website is the front door for your business. You are driving users away and leaving money on the table when your website does not keep the user in mind. Here are the top three mistakes I have personally seen that all “bad websites” share and will impact bottom line …
#1. Confusing Navigation.
This is an easy mistake to fix, but one of the most common. When you have too many options, you end up confusing your user. They don’t know what to choose or sometimes how to even access the information they are looking for. Don’t make it complicated for your user to get from point A to point B. Simplify your navigation options and point your focus on the most important ones.
#2. Incorrect Colors for Their Audience.
Did you know that colors impact how your audience views your business? Each colour has its own meaning which is why you see a lot of fast-food restaurants that choose red as their primary color. Having someone by your side who is skilled in branding to help with choosing appropriate colors and fonts, like myself, will give you the opportunity to leave an impact on your audience outside of just your brand’s story and the words on the screen.
#3. Disorganized Layout and Design.
It’s easy to believe “the more on the page the better”, but when you make it simple, it makes it easier for your user if you have less. Focus on cleaning up your design and making it easy to not only read your text but also follow along with where you want to go. A disorganized layout (and design) screams utter chaos! So, create a simple journey and flow for them to follow that will lead them right to you … Making a profit.
Web design does not have to be complicated. In fact, it is quite simple when you make the functionality and user experience as your first priority. Ditching your non-mobile friendly 90s design would be the first step to accomplishing this. Be sure to check out our “Digital Glue” package that is perfect for those looking to start from scratch or wanting to upgrade their existing website! You can learn more about partnering with us here!
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