Will Design Ever Rule the World?

Creativity is seeing what everyone else has seen and thinking what no one else has thought. ~ Albert Einstein

In the not-too-distant future, creatives will rule the world. No joke!

And I am not just saying this because I live a life of creativity. It’s a matter of fact that the interconnected systems we use to function within business (and society), whether in communication, design, finance, etc., are increasing in complexity. With that being said, in today’s blog post I share with you some of the WHY reasons.

Intrigued? Keep reading …

Most right brain/creative activities, projects and tasks are extremely hard to automate which means that this process cannot be replaced by a set of step-by-step instructions. Business owners don’t just want “things” anymore, they want their brand to have meaning and purpose to those who buy. They want their brand to showcase their story, true meaning, empathy and a sort of playfulness. This way their audience (and buyers) will be able to feel “why you do what you” all the being able to laugh, have fun and make a connection.

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. ~ Albert Einstein

Creativity is literally the highest form of intelligence. And it is an intelligence not easily replicated by machine.

It is very difficult to quantify the effects of creativity and imagination because it not only builds a greater bank of knowledge, it broadens horizons on absolutely all levels. We must only look as far as the technology sector has brought us over the last decade or so in order to see how just how amazing the creativity and imagination-based designers and developers have built upon existing knowledge to create better, more effective, fun and stylish designs, platforms and products.

Without creativity and imagination, we embark on an extremely dangerous course of stagnation because knowledge in isolation only reproduces past results. Repetition is certainly useful, but only to a certain degree. And action without innovation will eventually make our world highly unfulfilling and frivolous. Great ideas do not arise from a chambered effort to expel our creative intelligence, but rather a highly extensive process of expressing our thoughts and energy without self-scrutiny. Which brings me to a shortlist of reasons why design (and creative individuals) will rule the world one day …


Creativity and Imagination:

Right-brain individuals naturally make connections between different and complex ideas in order to create new and innovative solutions. Since we do not keep our noses stuck in a book of rules, we are able to think completely outside the box, drawing parallels to things that others just do not see. While left-brain thinkers may see our process(es) as risky and unruly, they just are not wired to see the connections us right-brained individuals see. Therefore, making both individuals a great team which house complimentary skills.


Impactful Design:

To boil things down … Design thinkers tend to brainstorm the design process in an ideal way by combining creativity, the power of story, empathy and rationality. We tend to take people’s needs and desires into account and use them to determine the meaning of truly good design. Our visual, technology-driven world is kind of like a giant 3D puzzle where all of the pieces that make up the business landscape are becoming clearer as the days are long. More often than not, right-brained creatives are stepping up to provide invaluable innovation where conventional models are no longer able to. We strive for success while completing “the puzzle” with its last piece; the business skills piece.


Knowing/Understanding the WHY:

Right-brain individuals are highly motivated by method of understanding. We tend to naturally focus on the WHY of any and all issues which heightens our problem-solving approach to reflect a deeper comprehension of the task at hand. However, the conventional, left-brain individuals’ approach to solving problems often miss-fires on the creative side of things, in that it fails to define said issues accurately and doesn’t always fundamentally understand WHY said visual (or mechanical) problem needs solving to begin with. This WHY step is extremely critical to conceiving an effective solution.


Powerful Storytelling:

Many times, you’ve heard me harp about the powerful way’s storytelling can bring your brand and designs to life. I harp about this because it’s truthfully that important. Storytelling is the paramount in connections being made. In sharing our business (and life) story with the world, we generate appealing emotions to our audience’s brain by adding facts, figures and data. Stories are humanistic and very powerful (if done right). By embracing your brand’s story, you can tap into your audience’s inherent power to motivate, persuade, unify and move them.

Humans value meaning over data.

Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy – the experiences that make us most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.
~Brene Brown, Author of The Gift of Imperfections

Challenges = BIG Risks:

Right-brain individuals are known to take risks. We instinctively love a challenged and being forward-thinking individuals, we usually have a limitless pool of ideas and solutions to try out. We’re not afraid to make mistakes as the best innovation(s) usually emerge from said mistakes. (and who doesn’t love a happy accident?!)

We tend to explore and reveal humanity despite that internal pull that demands perfection and that ever present thought (and feeling) that the rest of the world does too. Rick taking is imperative to the creative process because it pushes the boundaries and expands self-imposed limitations (our or those of our audience and/or clients) in exchange for a level anyone has yet to imagine.

“Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” ~ J.K. Rowling, British Novelist


Remember, imagination is the new currency. It is only with creativity and imagination that one can remove the limits of conventional thought. And that is why design, programmers, artists and creative workers/business owners will eventually rule the future. So, please share with the world …How has using your creativity and imagination (or those on your team who have these skills) changed your business and life for the better?

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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