Why Invest in a Graphic Designer?

With an abundance of easy to use, drag and drop design and web tools available at your fingers tips, you might be wondering, “Why should I hire a graphic design professional when I can just learn to do it all myself?”
As a business owner, you are always being pulled in many directions. One of which being, how to spend your marketing budget. Truthfully (an we both know it), you don’t have time to take on the world but trying to learn new programs and tools on how to professionally design everything your business needs. Especially if you’re a start-up … you already have enough to worry about. Plus, it is not only about the design itself but also how your market it to the world. So, when it comes to building your brand, hiring a graphic designer needs to be a big part of the discussion.

Design affects us all on an emotional level … whether it’s good or bad design. If you hire a graphic designer, they will be able to clearly communicate your ideas by enhancing these emotions, altering the viewers attitudes and perhaps even their imagination. As it only takes a few moments to make a good impression. 

Any designer who knows what they are doing (and no, not someone self taught through YouTube – not that there is anything wrong with learning on YouTube) understands that image is everything but they also understand that budgets are a reality. Having constraints comes with the territory, but there are always work-arounds to keep your designs good and your budget not overflowing. You still have a business to run! They are there to help ease the process, not break your wallet. They are there to help your business excel past the moments you’ve only dreamed about. They are there to help your business build its brand its fullest potential so that you have something you are proud of, not something that’s just “good enough for now”.

Graphic designers are in the business of communication, so they can help you achieve what you really need, all the while looking sharp and professional. It has been known that sometimes we as business owners (yes, myself included), know what we want but are not able to fully explain it. We have this grand vision but can’t quite spit out the details. Well, a graphic designer’s job is to unravel all of your ideas (usually by brainstorming with you) then help you make decisions about your brand. This usually includes the brand itself (such as: logo, fonts, colours, etc.) then flow them along to your marketing, advertising, website, social media, email signature, envelopes … so on an so forth. I’m sure you get the idea. So, by sitting down with a professional graphic designer, you are able to get a stronger handle on your vision for your business. On how to truly achieve your BIG DREAM by having the designer showcasing your experience, credibility and expertise. Think about it … since you have already put in all the hard work to make your dream a reality, you owe it to yourself and to your business to find the best damn graphic designer you can to help promote everything that you do best. 

Also, do you remember last week’s post about hiring virtually? 

If you don’t, you can refresh yourself here.

The sky is your limit and there are no means to an end for finding great talent in this world. No matter what you do, what you want to achieve or where you live! So, keep those tips in mind as well (SAVE TIME – SAVE MONEY) and don’t only hire a designer because of all the great reasons I listed here (and the many others…) or for the fact that it will help you get what you need done just to have less on your to-do list.

Hire a graphic designer because you deserve it … and so does your business!

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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