Why Invest in a Graphic Designer?
With an abundance of easy to use, drag and drop design and web tools available at your fingers tips, you might be wondering, “Why should I hire a graphic design professional when I can just learn to do it all myself?”
As a business owner, you are always being pulled in many directions. One of which being, how to spend your marketing budget. Truthfully (an we both know it), you don’t have time to take on the world but trying to learn new programs and tools on how to professionally design everything your business needs. Especially if you’re a start-up … you already have enough to worry about. Plus, it is not only about the design itself but also how your market it to the world. So, when it comes to building your brand, hiring a graphic designer needs to be a big part of the discussion.
Design affects us all on an emotional level … whether it’s good or bad design. If you hire a graphic designer, they will be able to clearly communicate your ideas by enhancing these emotions, altering the viewers attitudes and perhaps even their imagination. As it only takes a few moments to make a good impression.
Any designer who knows what they are doing (and no, not someone self taught through YouTube – not that there is anything wrong with learning on YouTube) understands that image is everything but they also understand that budgets are a reality. Having constraints comes with the territory, but there are always work-arounds to keep your designs good and your budget not overflowing. You still have a business to run! They are there to help ease the process, not break your wallet. They are there to help your business excel past the moments you’ve only dreamed about. They are there to help your business build its brand its fullest potential so that you have something you are proud of, not something that’s just “good enough for now”.
Graphic designers are in the business of communication, so they can help you achieve what you really need, all the while looking sharp and professional. It has been known that sometimes we as business owners (yes, myself included), know what we want but are not able to fully explain it. We have this grand vision but can’t quite spit out the details. Well, a graphic designer’s job is to unravel all of your ideas (usually by brainstorming with you) then help you make decisions about your brand. This usually includes the brand itself (such as: logo, fonts, colours, etc.) then flow them along to your marketing, advertising, website, social media, email signature, envelopes … so on an so forth. I’m sure you get the idea. So, by sitting down with a professional graphic designer, you are able to get a stronger handle on your vision for your business. On how to truly achieve your BIG DREAM by having the designer showcasing your experience, credibility and expertise. Think about it … since you have already put in all the hard work to make your dream a reality, you owe it to yourself and to your business to find the best damn graphic designer you can to help promote everything that you do best.
Also, do you remember last week’s post about hiring virtually?
If you don’t, you can refresh yourself here.
The sky is your limit and there are no means to an end for finding great talent in this world. No matter what you do, what you want to achieve or where you live! So, keep those tips in mind as well (SAVE TIME – SAVE MONEY) and don’t only hire a designer because of all the great reasons I listed here (and the many others…) or for the fact that it will help you get what you need done just to have less on your to-do list.
Hire a graphic designer because you deserve it … and so does your business!
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