What is the Deal with Facebook?

For a better understanding of how magical Facebook marketing can be, here’s a mini breakdown ow how things work before we dig into the real goodies …

Facebook uses an algorithm called Edgerank, which determines what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and engagement, you will want to do everything you can to ensure your posts show up as often as they possibly can. The major factors that drive engagement include interaction and content. The more a person interacts with your page, by liking or commenting on your posts, the higher the likely hood that your post will appear more often on their newsfeed.

Now that we have a bit more understanding of the back end of how things work, here is a short-list of other factors that may affect your Facebook post(s) visibility (besides posting good content of course).

  1. Linklessness:
    Try your best to avoid using links within your posts. If you want to share an article, try writing a brief description and then include the link in the comments section. Adding a link is content heavy and will slow the reader down or perhaps even have them pass by without even clicking to view your content.

  2. Picture Perfect:
    Keep in mind that people love visual stimulation, especially in today’s modern world of technology. Pictures and videos receive a higher engagement level on Facebook than common text. They are also more noticeable and appealing; therefore, they tend to get “liked” and shared more often.

  3. Rush Hour:
    Higher traffic times (when more people tend to be online) produce better results so take into consideration that times that you may be posting at. The research that I have considered on this topic show that very early morning, lunch hour and late evenings are the best times as people are more active or scrolling their feed trying to relax or find a source of entertainment.

  4. Steadiness:
    Interaction levels play such a huge role in your success on Facebook, it is very important to maintain a consistent presence. Another great way to increase engagement is to create content that is not only relevant but personal too. Because the hard truth is that people do not want to hear about your products (or services) all the time. And think about it, why would they when they have been bombarded daily with advertisements from all possible platforms. So, keep in mind to add that personal touch to your posts! Keep the viewers intrigued without always trying to sell them on something.

  5. Word Count:
    Depending on who you ask, the recommendations for a posts word count will vary. In my experience, no more than 140 characters is sufficient enough to keep the viewers attention. Pull them in instead of boring them by dragging on with every single detail. While I am on this topic, another very important thing to keep in mind is to spell check. This has happened to way too many of us over the years and at least you can always “edit” after posting but it’s best to avoid the humiliation before too many people see it as the world-wide web travels faster than you may realize.

If you are not yet using Facebook for your business, but are considering it, I would like to recommend the following posts:

Like this blog post?

If you found today’s blog post to be exactly the type of inspiration and know-how you were looking for, we would be very grateful if you would help this post spread
by sharing the
LOVE 💙 with it socially, emailing it to a friend or dropping us a comment with your thoughts. You never know whose life you might change.

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

Leave a comment