What Does Your Business Name Mean to YOU?

Did you know that having an unconventional business name can be a very great way to make yourself memorable and stimulate discussion?

Especially if you are new to the business-world and are trying to gain attention. Your business name also doubles as a conversation starter and can be a very useful way to get your foot in the door. This can be both a benefit and a drawback of having an unconventional name. Viewer’s and search engines, will not automatically know what your business does. Thus, creating conversation and giving you the opportunity for your viewers to ask you about your business, what you offer (or sell) and why they ought to choose you over everyone else.

A few quick tips on choosing your business name …

Make sure the name does not contain any “sensitive words”.
Make sure you are not infringing on anyone else’s trademarks.
Make sure that the name you choose is not already in use.
Make sure not to “settle” and set it in your plans to change it later.
Make sure not to become short-sighted and make sure the name represents well.

Going against the grain are just excuses and a lack of self-awareness, attention to detail, diligence or being “lazy” put you and your business in danger. If you are not self-aware or paying enough attention to the details will make your viewers begin to wonder what else, you possibly dropped the ball on and not take you seriously. This could be a “make or break” situation and that’s what you’re looking to avoid. Not being diligent or perhaps even “lazy” will give the impression of failure before you’ve even begun. Your viewers will ponder your execution. Danger-zone here …!

If you are in the beginning stages of creating that “perfect” name to represent your business, here are some tips and resources to ease the frustrations you may be experiencing:

Compile a list of keywords that strike a cord and represent.
Identify your favourites and do a quick study on how you came up with them.
Use a thesaurus to find the synonyms of said keywords.
Plug your keywords into generators for quality combinations
Check for domain availability during this process (when you feel your ideas are solid).
Ask for feedback from anyone and everyone.

If you perform all these steps, in this order, you will find yourself with a handful of great names to play with and choose from. To help the process along even further, below is a list of great keyword generator sites to play with …

Keyword Generators:

Never forget that your business name is the very first thing to come out of your mouth every single time you pitch. So, having something solid and strong is just as important as what you offer.

Do you have an exceptionally great business name (new or old) that you’d like to share?

Feel free to drop your name and story into the comments! I’d love to hear all about it.

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Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

What Does Your Business Name Mean to YOU?

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Crystal Kordalchuk

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