Want Successful Proofing Every Time?
It’s hard to overstate the importance of creating documents that are accurate, attractive and polished. The editing and proofreading step in the process of preparing documents is vital. Keep in mind that the layout and visual aspects are equally as important as the text content within the document itself. When I was working full-time as a Graphic Designer the discussion that came about most often was about making the design process a “successful outcome” for both parties. Today’s post discusses one of the most important areas … proofing!
Experts acknowledge that the English language is a complicated, contrary beast. To start, let’s clear up what a proof is and the consequences of not reviewing your documents carefully … pull out that fine-toothed comb!
What is a proof?
Proofing is when the client checks the project to make sure there are no errors. Nothing is worse than sending a document to print (or in more modern-day formats … social media posting) and there are a ton of errors. Keep your eyes peeled for these top offenses:
- spelling errors (yikes)
- grammar errors (how embarrassing)
- wrong phone numbers/addresses (whoops)
What are the consequences?
This is a general rule for graphics designers, authors, bloggers and virtual assistants. Once the client has signed off and approved the design for print (or posting) any mistakes found after that is on the client. Sounds harsh, I know. But, it’s best to understand that the designer looks at the project for hours or even days, so they don’t always catch what a fresh pair of eyes may see at a first glance. A loophole to this rule of thumb … unless, you as the designer made a change after said approval … then admit your fault, make things right and move on. This is also equally hard when you’re so passionate about what you do but we’re only human Mistakes do sometimes happen even when why try are hardest to not let them.
After reading this you might still be thinking “so what, the odd mistake won’t matter”. But getting it right (not write or rite) is about creating a level of professionalism in your communications that translates to your business as a whole. So, proof carefully. For your sake and ours.
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