The True Benefits to Social Media …

Despite social media’s track record (which yes, has been proven), there are unfortunately some businesses who aren’t quite sold on the idea of implementing social media as part of their marketing plan yet. Maybe they have questions about the value or benefits.

So, whether you are looking for some fresh, new ways to get social media to benefit your brand or you haven’t yet jumped on the bandwagon, here are a handful of major key benefits of social media for your business …

  • An increased exposure and brand awareness/equity.
  • An opportunity to offer high level customer service.
  • A chance to learn about your target audience/customers.
  • A great marketing tool for generating leads and sales.
  • A keen edge on the competition through competitive analysis.
  • A huge benefit for diving into research and development.

Now of course there are many more benefits than just those few and within each we can dive deeper into many sub-topics to getting the most of each on social media, but today I’m going to deconstruct for you what I feel is one of the most important benefits of utilizing social media for your business … YOUR BRAND.

Ready? Okay, let’s dive in …


Humanizing Your Brand:
Start here by developing a voice for your brand. It should stand out yet be consistent across all your profiles and of course fir the perception you want to give. Remember, customers care just as much about who they are buying from as they do about what they are buying.

Building Brand Equity:
Whether through offering free resources, custom made guides that educate or entertain or blogging, you must build equity with your customers. Getting someone to go from a prospect to a customer isn’t always simple as getting them to discover your brand. By offering the items mentioned above, you earn their trust by providing worthwhile items of value for free.


Establishing Brand Authority:
Through sharing relevant content and being a resource go-getter, you can establish your brand as an authority within your industry. Using social media to do so is a solid platform for becoming an authority in your niche.


Increasing Brand Awareness:
This is an easy way to fill in the gaps and get exposure to a new audience.

Increasing Your Web Traffic:
Statistics have proven that social media profiles drive over 30% of a website traffic. Considering the amount of content that passes through social media platforms daily, this shouldn’t come as much of a surprise. Having your website listed on all your profiles can capitalize your brand in a huge way!


Growing Your Audience:
The viral nature of social media is a huge advantage in today’s tech-savvy world. So, try focusing on sharing helpful and entertaining content that keeps your viewers coming back for more because building your online audience is one of the simplest and best ways to grow your brand long-term. With every new fan or connection gained, that is one more person that could potentially share your content with a friend, then they share with their friends and so on. This could create some customers for you or at the very least get your brand on the map! Which we all know is what you are going for.


The bottom line: social media isn’t just for socializing anymore. It has become an extremely important and powerful business tool. And as you can see here, there are more than enough benefits to utilizing social media for your business … enough to make it worth your while. So, if you have not yet jumped on the bandwagon, hopefully this breakdown will convince you to. And if you are well on your way, please leave a comment and let everyone know how social media hasbenefited your brand?

Like this blog post?

If you found today’s blog post to be exactly the type of inspiration and know-how you were looking for, we would be very grateful if you would help this post spread
by sharing the
LOVE 💙 with it socially, emailing it to a friend or dropping us a comment with your thoughts. You never know whose life you might change.

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

Leave a comment