The Art of a Blog Post – Part 1

I’m writing this post rather late today. An unexpectedly later than usual as my computer just got back form the “computer hospital”. Missing out on precious work time sure makes one think about all the things that could have been completed earlier in case of such situations like the one I just experienced. Not only did I fall behind in work for clients and marketing items for myself, but I fell behind in my blog writing.

It’s not only important on the timing you allow for yourself to create you written piece and when you release/how you market said final post but even more so what’s in it and how it’s structured (re: laid out).

Hence the topic of today’s post … which I like to refer to as the “art of a blog post”.

Not only does adding relevantly interesting information (with personality and style) to your post create a positive connection with your readers but it can even help increase organic reach. With these important “art of blogging” details, you will learn how to craft the most masterful post that will gloriously captivate your audience, no matter the topic!

So, how does one go about capturing the audience with words?

Try using a catchy title.

Your blog title is just as important as the content within. This IS your opportunity to turn what I like to call a “window shopper” (something I’m very, very good at, LOL) into an avid reader. You want to ask a question or offer a solution to a problem someone may be having. You will want to use this opportunity to real the big ones in by creatively letting your reader know what the post is about but in a fun way that leaves them aching to know more.

Here’s the ULTIMATE formula: Number + Objective + Keyword + rationale + Promise = The Ultimate catchy Title

Still want to know more on how to craft yourself up a catchy title?

Then check out this research article.

Clearly define your topic … but with personality, not just words.

Now that you’ve got your catchy title using the ultimate formula (above – in case you were scan-reading) it’s time to choose a theme. You want your readers to feel as though your content was valuable. And not only that but fun and memorable way. Your blog topic should leave them with something they didn’t have before, whether it’s knowledge, a new trend, a new perspective or something in the realm of entertainment all within a pleasant 300-500+ words. Yes, blogging isn’t always easy and most definitely scary putting your words on the screen and out into the world for all to see. As humans, fear is hardwired into our brains. But, the fear of loss (re: not putting yourself out there enough, or at all) can also be a huge motivator. Use this fear, not only as a motivator for yourself but for your audience … Think of what they could gain from what you have to offer.

Use descriptive (yet fun) sentences.

The content you’re writing will solve a problem. Think about it … you struggle with certain aspects of business and/or life every day and so do others. What you have to say can help people. But don’t think of blogging as a written essay to your university professor. Think of it as if you were talking to your best friend … your other half … perhaps even yourself. You only have so many words to get your point across before you lose your reader (yes, we all know by now that most people are scan readers until they scan over something that “hits home”). Think of it this way … Instead of telling them, show them what your message means. And not just with words. Let your personality shine through (and yes, cuss words are acceptable now – within reason of course).

Be you, just on virtual paper!