Tagline Cliches We Should Steer Clear of …
Taglines are often overlooked but are an important piece of your business and marketing. Your tagline is one thing you don’t want to leave on your “maybe someday” list. However, the biggest mistake one could make is by using a tagline that sounds like it just came out of a commercial. In an effort to be funny or clever, most taglines end up falling a bit flat. It is a sour patch kid with a bit too much sour and not enough sweet!
Before we dive into creating your own successful tagline that properly educates your customers on your offerings. Let’s talk about some taglines that we simply need to steer clear of …
- Built from the ground up
- We do XYZ, so you do not have to
- Do more with less
Of course, they each sound catchy, but I’m sure you know at least five other businesses who also have something that fits that bill. If you are like me, you started your business in order to stand out and be different from the rest. So why use a tagline that fits in with everyone else. This is not a time to “follow the pack” but to be originally and authentically YOU! Additionally, taglines like these are also a bit too long. When you start adding additional words, you lose the effect of what you are trying to say. Then it becomes more difficult to communicate your vision.
With tagline creation in mind, they should be short and sweet. Oftentimes, they meet the idea of being short, but they still hold unto the concept of being hollow sounding and vague at best.
Let’s look at a few ways that this is done ineffectively …
- Efficient and effective
- One-stop shop
I’m sure you have heard these terms before (and know I have more than once!). When it comes down to the nitty-gritty of things, taglines like these fail to provide any real clarity to your ideal client on why they should pick you. These taglines are hollow sounding and vague at best. They do not truly encompass the actual result that you provide your clients. This makes them 100% ineffective as compared to a properly created tagline.
A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors' businesses. ~ Brittany Hodak, ZinePak
A good tagline is simple and memorable.
It also says a lot in a few words. Take ours for example, “We are the digital glue to everything you do!” and our sub-tagline of: “We build brands and untangle businesses.”
Within these snappy lines of text, you can easily identify EXACTLY what we do and the results we provide our gloriously wonderful clients. So, I want to challenge you to sit down and brainstorm some results you provide your customers. Narrow it down nicely — short and sweet — to create your personalized tagline. And feel free to email your ideas to us for a FREE consultation on how to take these ideas further and what to do next. (Don’t worry, not pitchy pitch strings attached – just a virtual coffee or email.)
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