Social Media – a Necessary Evil?
It seems everywhere you turn these day, you hear more and more about social-media-this and social-media-that. Many people I know (clients included) are constantly asking, “Is social media something I have to do?”
My answer is this … the point of social media is not to force you into something. It is also not something that makes you feel like you should “just to do it”. Social media, when properly leveraged, is a very powerful business tool in the world today. In reality, it’s not really a “necessary evil” but more of a necessary business tool for establishing, managing and marketing your brand, creating and extending your network.
Why do most business owners “kill themselves” at working so hard to been seen in the social world? Because being on social media is about two things … communication and engagement – people love looking for a way to interact with and become involved So, finding creative and effective ways to communicate and engage with people is truly the key to social media success.
Still on the fence?
Here are a few good reasons to why social media is necessary:
- Your competitors are already socially active.
- People like branding – This is just reality. People enjoy being part of a business that brands themselves proactively. It tends to give us that warm and fuzzy feeling when we see our business (o others) building a community. Being active will help you build, manage and market your business.
- Expands potential client/customer base quickly – You can build strong relationships with both current and potential clients/customers by commenting on their posts, offering suggestions and/or solutions when appropriate, free resources and maybe even discounts on your products/services.
- Expands your network – Having the ability, right at your fingertips, to reach out to like-minded individuals who are in the business makes life so much easier. So, when your email is off the hook and you need a new idea or solution right away you know exactly who to go to. Or at least have means for looking for a recommendation from those who understand you and your business the most.
When you are ready … take some time to formulate a plan and put it into action. Watch how having social media as part of your business plan adds to your bottom line. Makes your bigger picture more visible. You will be surprise at the results. More communication and client engagement will inevitably lead to more return on your investment. Which we all know this is what you want. We all do.
Happy social media-ing!
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