Should You Hire a One-Stop-Shop Designer?
Let’s face it and speak the truth!
You’re overworked, over-stretched AND overwhelmed. And you currently cannot dedicate enough time to every aspect of your business desires that you want to execute. Sounds familiar, right?
These are all common signs that you’ve stretched yourself way too thin. The reality is that the “not-enough-time-in-a-day” syndrome may not be a full-time one. Instead, it could be the result of a single large initiative or ramping up of a new program, lead magnet, brand re-design (and so on). What you really need is someone else who can manage your work overload so that you (and your team, if you have one) can move onward and upward with more focus and determination on the core strengths.
I know you know where I am going with this. Outsourcing. For some reason, this can be a dreaded word for entrepreneurs. One that scares us to the bone. Why? Because good help is hard to find. You already don’t have enough time to do the overload of work and ever-growing to-do lists. So, you probably thinking to yourself right now … How do you think I will even find time to hire out for the help I need?
It’s simple really. Hire a “one-stop-shop” designer. This way all your bases are covered (well depending on their talents and strengths of course).
Design is the methods of putting form and content together. Just as art has multiple definitions; there is no single definition. Can be art. Can be aesthetics. It is so simple, that is why it is so complicated. ~ Paul Rand, Corporate Art Director and Graphic Designer
Not only can you save money from hiring in this sense, but you can save time too. You’re results will be speedy and well-rounded with less of that wasteful back n’ forth via email, Asana, Trello, Slack, Zoom … and the list goes on, because you’re only dealing with ONE PERSON for a multitude of tasks.
Now, granted I’m not saying only hire one person as your entire business team. But hiring someone with such a vast range of talents when it comes to creativity allows for a continuous flow throughout all projects you’re working on together, as well as those with others on your team. Think of it this way …
When a sole person is responsible for the creativity, branding, social media graphics, website design (and more):
- They have already gotten a feel for what your business needs/wants are because you’re allowing their creativity to flow with your brand from one project to another.
- They have their own programs to work in, so you don’t have to start purchasing all kinds of software.
- They don’t need training from one project/platform to another (granted, they’ve done this all for their business already).
- They’re doing what they love for a living so all you have to do is guide them in the direction you want your business goals to land on.
As a result, everything will run smooth like butter, your projects will get completed faster and they are of a much higher quality because everyone involved is working towards the same goal all using their own talents and expertise. In reality, you’ll just have to brainstorm with them to get things going then proof the end results. Leaving you much more time freedom than you ever imagine.
Now imagine that!
So, how would you like your graphic design?
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