Quiz: What’s Your Brand Personality?

As human beings, we are naturally built for connection. We tend to personify things, including brands. Leveraging your brand’s personality is the best way to create a connection that speaks strongly to your target audience. So, let’s take some time today to discover your brand identity by taking this quiz. By doing so, you will learn more about your brand and how you can build it up in an effective way by not letting your personality sway to the wayside.


  1. What does your brand do?
    a) Foster community
    b) Promotes product/service
    c) Changes the entire world
    d) Showcases innovative ideas
    e) Provides educational resources

  2. What is your personality type?
    a) The Tree-hugger
    b) The Optimist
    c) The Rebel
    d) The Tech-guru
    e) The Bold-speaker

  3. What do you like to share with your audience?
    a) Day-to-day adventure updates
    b) Content that shows your product/service in action
    c) Short stories or perhaps quotes of the day
    d) Anything artsy and eye-catching
    e) Helpful tips n’ tricks

  4. How do you describe your ideal target audience/customer/follower?
    a) Light-hearted
    b) Solution-fixer
    c) Inspiration-hungry
    d) Trend-setter
    e) Eager-Beaver

  5. What types of brands speak to you personally?
    a) Brands that don’t shy from their personality
    b) Brands that flaunt their products/services
    c) Brands that make you feel inspired/motivated
    d) Brands that go “against the grain”
    e) Brands that offer knowledge/advice

  6. How do you want to make your clients/followers feel?
    a) Relieved/Stress-free
    b) New-found Energy
    c) Superhero
    d) Inspired/Motivated
    e) Knowledgeable

  7. How does your logo communicate your brand?
    a) Original: contains some visual elements that no other company has
    b) Timeless: avoids trendy concepts to ensure it will be “ageless”
    c) Adaptable: built to scale and translate well in all formats
    d) Memorable: Difficult to test but long-lasting impression
    e) Relevant: clearly connected to your industry/products/services


  8. What is your brand’s font style?
    a) Serif: authorative, traditional and respectable
    b) Sans Serif: modern, clean and stable
    c) Slab Serif: Bold, strong and modern
    d) Script: Elegant, friendly and creative
    e) Modern: Fashionable, stylish and exclusive

  9. What do you feel is your brand’s greatest strength?
    a) Knack for networking and a warm personality
    b) Showcasing your products/services
    c) Values and core beliefs
    d) Drive to professional/personal development
    e) Ability to educate others

  10. What is your brand’s success strategy?
    a) Building relationships
    b) Sales driven day and night
    c) If inspired, they shall follow
    d) Latest and greatest
    e) Knowledge is power



To sum things up …

Mostly A’s – The Neighbour
Your brand is all about connecting with your audience! You truly love meeting new people and sharing your daily life with all your consumers/followers. Your brand has a very fun, laid-back vibe which makes every single person feel like your very best friend.

Mostly B’s – The Champion
You are full out a business-minded individual! Your main goal is to raise awareness of your company and what it has to offer your audience. You are all about communicating your beliefs and showcasing how they can be incorporated into absolutely any lifestyle.

Mostly C’s – The Superhero
You are a “ride or die” individual! You have a message to share and you use every platform possible to get the word out there. You stand by your brand’s values and do not ever stray from your main purpose.

Mostly D’s – The Innovator
You are first in line for new trends … at every opportunity! You love to create new things and introduce them to your audience, whether it be a new product/service, DIY project or piece of technology. You stand by being up-to-date – at all times – no excuses.

Mostly E’s – The Master
You are an “on-the-go” individual in your industry! You are an expert at researching and keeping your consumers/followers updated and informed. Everyone can turn to you for advice and inspiration at any time. You are always willing to lend a hand.

A ‘lil Bit of Everything
Your brand is a mish-mash of everything! Whether you do not yet know what direction you want to take or you are still in exploration-mode or perhaps you are just not yet ready to commit … and that’s alight.

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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