Plug n’ Play Content Strategies …
Okay, let’s be honest … We all want killer content! But we don’t always have the time, or the creative juices left at the end of the day to build up the momentum we need on our own business strategies. Well, it just so happens that’s where this post comes in handy … Let’s begin with a step that will assist you long-term; your strategy guide.
You can’t achieve strategy success unless you fully understand what success means to you and your business. Some of the most common goals used for marketing through plug n’ play content includes:
- Brand awareness
- Lead generation
- Audience engagement
- Audience loyalty
In order to figure out which goals you and your business should be prioritizing or if you’re looking to expand your plan, I have found a truly great online resource that includes 23 templates, checklists and guides to make this process easier. Once your planning stages are complete, it’s time to start thinking/planning WHAT content you’d like to build your brand with. I know it can be overwhelming because the problem in today’s day-in-age is there is so much information available online. So, I’ve created a quick list of some of the best plug n’ play content formats for you.
Some good examples of content formats are:
- How to’s
- Case studies
- Tool reviews
- Q&A session
- “Day in the Life of” post
- Lists and mind maps
- Vlogs and/or videos
- Niche resources
- Company news
And the list goes on. But those are some good tried and true starters!
Marketing is telling the world that you are a Rockstar, content marketing is showing the world that you are one.
~ Robert Rose, Author
When you are ready to begin using these publishing ideas to put together your social schedule, keep in mind the 80-10-10 rule. For those are you who may be unfamiliar, here’s the scoop …
- Curation and OCP (“other people’s content”) = 80%
- BTS (“behind the scenes”) Marketing Messages = 10%
- Sales-y Messages/Content (e.g. blog sign-up) = 10%
This kind of 80-10-10 content mixture ensures your business is providing quality, helpful and valuable content more than being sales-y. People aren’t always cruising through their social profiles to buy so don’t bombard them.
Just remember that if you’re going to DIY your designs to go along with your content that there are some graphic design “rules” that should never be broken.
Check out this creatively handy infographic of the Deadly Sins of Graphic Design as a refresher!
We are living in the age of information. Yet despite this advantage we’re all still starved for more knowledge. Your readers know what to do when they see your content but at the very same time, they don’t know what they need to know all because they’re overwhelmed. (Just like you were at first building your plug n’ play content.) So, give your readers what they want by focusing on one BIG IDEA because when you do, it won’t be the idea they will be attributing their success to, it will be YOU!
So, let me end off by asking you this …
Have you developed your foolproof plug n’ play strategy yet?
Or are you still fighting FOMO?
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