Plug n’ Play Content Strategies …

Okay, let’s be honest … We all want killer content! But we don’t always have the time, or the creative juices left at the end of the day to build up the momentum we need on our own business strategies. Well, it just so happens that’s where this post comes in handy … Let’s begin with a step that will assist you long-term; your strategy guide.

You can’t achieve strategy success unless you fully understand what success means to you and your business. Some of the most common goals used for marketing through plug n’ play content includes:

  • Brand awareness
  • Lead generation
  • Audience engagement
  • Audience loyalty
  • Profitability


In order to figure out which goals you and your business should be prioritizing or if you’re looking to expand your plan, I have found a truly great online resource that includes 23 templates, checklists and guides to make this process easier. Once your planning stages are complete, it’s time to start thinking/planning WHAT content you’d like to build your brand with. I know it can be overwhelming because the problem in today’s day-in-age is there is so much information available online. So, I’ve created a quick list of some of the best plug n’ play content formats for you.

Some good examples of content formats are:

  • How to’s
  • Case studies
  • eBooks
  • Tool reviews
  • Giveaways
  • Q&A session
  • Webinar
  • “Day in the Life of” post
  • Infographic
  • Interviews
  • Lists and mind maps
  • Vlogs and/or videos
  • Surveys/quizzes
  • Niche resources
  • Quotes
  • Newsletters/podcasts
  • Pinboards
  • Company news


And the list goes on. But those are some good tried and true starters!

Marketing is telling the world that you are a Rockstar, content marketing is showing the world that you are one.
~ Robert Rose, Author

When you are ready to begin using these publishing ideas to put together your social schedule, keep in mind the 80-10-10 rule. For those are you who may be unfamiliar, here’s the scoop …

  • Curation and OCP (“other people’s content”) = 80%
  • BTS (“behind the scenes”) Marketing Messages = 10%
  • Sales-y Messages/Content (e.g. blog sign-up) = 10%

This kind of 80-10-10 content mixture ensures your business is providing quality, helpful and valuable content more than being sales-y. People aren’t always cruising through their social profiles to buy so don’t bombard them.

Just remember that if you’re going to DIY your designs to go along with your content that there are some graphic design “rules” that should never be broken.
Check out this creatively handy infographic of the Deadly Sins of Graphic Design as a refresher!

We are living in the age of information. Yet despite this advantage we’re all still starved for more knowledge. Your readers know what to do when they see your content but at the very same time, they don’t know what they need to know all because they’re overwhelmed. (Just like you were at first building your plug n’ play content.) So, give your readers what they want by focusing on one BIG IDEA because when you do, it won’t be the idea they will be attributing their success to, it will be YOU!

So, let me end off by asking you this …

Have you developed your foolproof plug n’ play strategy yet?
Or are you still fighting FOMO?

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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