As an entrepreneur, it’s incredibly important to make sure you follow proper etiquette while online. This can easily save you from unfortunate social backlashes that could damage your online reputation –> for life. With pre-teens up to senior citizens being online, it is hard to shield yourself from a careless Tweet or Facebook post gone wrong.
We want to help you achieve social greatness and not get nipped in the butt with a rotten post, so here are some common ways that you should NOT be using social media.
(Along with some tips on how you should be!)
It goes without saying that you should avoid sending out potentially offensive content. Making sure you educate yourself on current topics All the while ensuring your content is diversity friendly. This will only help your brand in the long run. In the container of the virtual world, it is a “better safe than sorry” kind of space when it comes to posting content alongside your branded images. And it is best that if you are unsure, to check in with your gut and go with your whatever it’s feeling.
Don’t be afraid to go with your gut. It’s there for a reason, and it’s usually right. – Anonymous
The same concept also applies when considering the nature of your platform.
For instance, Facebook is much more family and friend orientated while LinkedIn is more focused on professional connections. It is all right to post entirely different things on different platforms as each platform has its own audience. And each audience has their own expectations for the things they want to see – and feel – on the platform. In fact, it might even help boost your engagement. And by posting the right kind of content on each platform, this will help with keeping business and pleasure separate when it comes to your life on social.
So, you are probably wondering …
How does that work when your personal profile is linked with your business one?
- You can easily set up different lists to contain each of these different “containers” of people.
- Consider posting work-related items to your worklist, while personal goes to the rest of your Facebook friends.
- Consider “hiding” friends who don’t need to see a particular post (this can be done in “Settings” and not possible on all platforms).
While a creating your “container” list may take a few minutes to set to, it can make a huge difference in the long run with your social media etiquette. And taking these few extra steps will only make people appreciate you more while you build your legacy for the future.
The best approach is to always think twice …!
- Before tagging someone …
- Before sharing your 100th daily update …
- Before making a particular comment …
- Before sharing your inner monologue …
Thinking twice will help you maintain professional relationships online and while respecting those in your inner circle. – Anonymous
And last but not least, avoid engaging in an aggressive debate on someone’s post as it is very easy to be in a reactive state when it comes to personal posts and viewpoints. So, plain and simple … Don’t be reactive.
Sure, it is sometimes a world of fun to watch celebrity wars, just don’t get yourself into one. Keep your disputes in the DMs and do not bring them out for the rest of the world to see. These kinds of things can bruise your online reputation and sometimes permanently!
You are responsible for everything you post and everything you post will be a reflection of you.
– Germany Kent, Social Media Etiquette Expert
Social media is ever-changing and so are the rules for etiquette.
Being kind and treating others the way you wish to be treated (just like in the non-virtual world) is the best way to go about your social media ways. Remember, social media has tremendous power, more than you may realize, so it is super important to follow proper etiquette when you engage with others. This virtually social world moves far faster than the offline world, so it is crucial to think about cause and effect … Digital denizens aren’t always quick to forgive!
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