Logo Design Process … The Breakdown!

Hey everyone and HAPPY MONDAY!

When most people hear the words “the breakdown” within a blog title they think it’s going to be a very long, detailed piece of writing that basically goes through absolutely everything they need to know about whatever the topic is. And normally, that’s the case on my end of things too. But since we’ve talked about logo re-branding and logo design itself so many times over the duration of my blog already you’ll be happy to know that today’s post is a quick and easy read. So, let’s not waste any more time talking about post length and just dive right on into the details …

When creating a logo, the typical process that most professional designers follow is simple really:

  1. Ask questions then write a creative brief;
  2. Do industry research and referencing;
  3. Conceptualization (re: the creative process); and
  4. Reflect upon all design elements before client presentation.


Then after the logo has been presented to said client, it’s nail-biting time while awaiting feedback.

… Will they like it?

… Which one will they choose?

… Are we tweaking or starting from scratch for phase two?

Ahhh …. The silence tears us designers apart. The pain our inner creative being goes through. LOL! However, I’m being a wee bit overdramatic. The wait time is anxiety-filled, that’s no joke, but not always this much. Depending on the confidence we felt during the build (sometimes what the client wants is not what we feel should be reflected) and after the send. Then comes the good stuff … communication, revisions, presentation (additional rounds depending on what the contract states) and once that has enough combined elements to make a huge splash in the world, it’s time for delivery of the final files and support with branding.

Yes, the process is that simple! And graphically, it’s kind of a curvy flowing path just like the image below.

The creative process on the other hand … is a lot more complicated. But that’s a whole other story for another post on another day!

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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