How to Prepare for Business Years 2.0+

That’s how today’s blog post came about … to help you prepare for what I like to call “Business Years 2.0+ …

First, did you know that statistics indicate that the first five years are considered “survival years”? Sounds kind of harsh if you ask me but realistically one out of every 12 businesses shut their doors each and every single year. Of course, not all of those businesses that close are failing. It’s all about survival. New technology, changing patterns, shifting trends, etc.

So, by now you’re probably wondering if that statistic is you and how to avoid those first five extremely hazardous years. It’s not always about “survival of the fittest”. Sometimes those who seem right for the job don’t have the right tools. It’s really about survival of the fittest with a plan. A survival plan!

No, no. I’m not trying to freak you out. I’m just trying to remind you how important planning and organization is during these early stages of entrepreneur-land. During all stages really but most importantly the first five years as not doing things with a plan could literally make or break your business. Which could possibly even make or break you. And nobody wants that. Especially not you.

To help you find the stepping stones you need to keep your plan afloat (or build one if you have already done so), here’s a list of 6 very achievable milestones to keep you focused and on track:

1. The Business Model: This is where you get to tell you story. The one that counts. This story should have focus placed on a few questions, such as: who is your client/customer? Who do they value? What do you value? How do you deliver those values?
   
   
2. The Repeat Client/Customer: Yes, this is the happy story where you’ve made the pitch and landed your first client. You’re filled with entrepreneurial confidence that even your toes are smiling. Now, how do you land your second? Third? And so on. This takes time, consideration and understanding of exactly who these clients/customers are, how they spend their time, what they received in value from you and how you can exceed their expectations. Rinse n’ repeat.
   
   
3. The Marketing Strategy: This is what I like to call the bloodline of your business. You can’t just sit around and wait for clients to fall like rain. You must work for it, earn it and have a brand that stands out. One that matters. Working with the right people will help you. Building a team will help you. Taking advantage of online marketing will help you. All of these things I just mentioned WILL HELP YOU … all the way to the bank!
   
   
4. The Team: Remember, how in #3 I mentioned how having a team will help you … all the way to the bank. It’s the truth. Recently I was at a networking event and the extremely talented lady-preneurs who were presenting kept stressing how even if you can’t afford the team right now, you still need the team. Having a handful of reliable and talented individuals working with you will help you grow your business even quicker. Why? Because for once in your life you won’t have to do everything by yourself!
   
   
5. The Brand That Works: Okay, so you’ve been working hard. You’re moving along, have a team in place to help you out and making some good coin. You’re probably wondering what’s next? Well, it’s time to up your branding game. It’s time to create more content, better content, eye-catching content … Content your industry needs. Your clients, customers and audience will see over time that you’re knowledgeable and then WHAM, you’re considered a pro. A guru. A brand that has authority.
   
   
6. The Financial Plan: Ugh numbers! Something a lot of entrepreneurs avoid talking about. But you’re on a path for lasting success so it’s really the final milestone: setting specific financial goals. Without any goals in this area, how do you plan on growing? You can’t. So, quit procrastinating the calculations. Set a number, inform your team members and make it something you can work towards … together.

So, if you’re ready and willing to put in the hard work and not be a statistic don’t let anyone stand in your way. Do what you do best and let your team take care of the rest. After all, you’re more likely to succeed if you’ve tripped and fallen a few times rather than if you’ve never tried!