How to Build an Online Portfolio …

Are you ready to punch out or pump up your creative portfolio?

Then let’s dive right in with a few simple steps to getting started …

  1. First and most important step is to always showcase the type of work you want to be doing in the future. Display only the projects you are extremely proud of and that represent your best work. So, take a step back and curate your best work. When doing this, try to choose no more than 5-7 truly remarkable pieces that demonstrate your depth of expertise. It is always better to have few stunning projects than dozens and dozens that are just “okay”. Quality over quantity.

  2. Share the eye-catching backstory as your viewers will want to know how you got to your end result. So, think o your presenting process from your initial concept all the way through to your finished project. A good rule of thumb is to present your final piece first then follow it up with more detailed shots/angled to show the true precision and craftsmanship behind your concept. But keep in mind, you want this to be a quick read – the title, a short paragraph and the first image should be enough to make people want to look at the project in it’s entirety. At a glance they should be able to understand what it is all about.

  3. Keep simplicity in the way you showcase it on your website and let your work take centerstage. You want your look and feel to be straightforward and your concepts to be the focal point. There should be no “fancy” elements to cause distractions to your projects/designs. Keep navigation simple and the sections clear. Once again quality over quantity. Think of it this way … your website portfolio is a vehicle for people to find your work, so you don’t want your site’s design to be unconventional or too “flashy”. Minimalistic design is not preference here but a way to keep your viewers engaged in your interface.

  4. Lastly, craft up a bio for yourself that expresses your unique point of view. You want this personalized so that it truly tells your story (yes, here I go again about the importance of story-telling). Before you begin writing, think of the backstory to how you developed your creative focus (or your businesses mission statement). How did you develop this point of view? What makes your work different than everyone else’s? Then anchor down your bio with strong details hat demonstrate your connections through the creative world in which you live.

Remember, showcasing your work is important, especially if you’re trying to move into a new position, take on a whole new career, become an entrepreneur or pick up some new clients. In this industry it is crucial to have an impressive digital presence.

If after reading this your creative wheels still haven’t started turning, feel free to take a peak at this mega list of things to include on your portfolio website (curtesy of

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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