Does Colour Really Matter?

When you enter a room, see someone walking toward you on the street or look up at a billboard while stuck in yet another rush-hour traffic jam, the first thing you notice is colour. It grabs your attention. We can all use and truly enjoy a wide spectrum of colour in our lives, no matter what our gender, race, income level or profession.

I found that I could say things with colours and shapes that I could not say with words

~ George O’Keeffe, American Artist

In a society of prized individualism, we now take great joy in choosing colour themes for our home, office, wardrobe and vehicles. Most people are unaware of the science behind colour, which starts with the twelve-segment colour wheel as sort of a road map to eye-pleasing, effective combinations. Colours also have psychological effects on our minds and bodies. For example, reds can make people jumpy, feel excitement, danger or passion, or even feel empowered. Yellow is associated with joy, warmth and stimulates clear thinking (my office wall is actually called “Bunch O’ Bananas” as I feel it brightens even the toughest work days). Shades of green or pink can calm us down and make us feel relaxed.

So believe it or not, wearing certain colour can help you get a raise, win an argument, have the best job interview of your life and even encourage your friends to spill the latest and greatest gossip. Colours in your home can have the ability to relax you, encourage or discourage a conversation or perhaps even give you insomnia. Colours on packaging send you subliminal messages that enclose the product as either expensive, cheap, healthy or even dangerous. Why? Because the eye’s perception of each colour triggers instantaneous reactions on your brain and nervous system.

Since colour unconsciously influences us on an every day basis, there is a huge advantage to understanding how and why these reactions occur. So, when it comes to marketing and branding on the business aspect of things, colour psychology is on the most important components of creating designs that “POP” and achieve the desired objective to your viewers. Instead of going into grave detail about the importance of colour within your brand, below is a fun infographic sourced from: to show you some statistics on how multi-million dollar companies have created success for themselves by starting with their brand.

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Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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