Do You Know How to Speak Designer?
Designing anything from scratch can be truly difficult. Especially when you are new to working with graphic designers. Or perhaps even working with a new designer. When you are emailing with a creative individual, it’s sometimes hard for us to envision what you’re truly looking to see. I imagine it’s even harder sometimes to virtually write out the vision you have that you’d like to see graphically. Turning over an idea into a full functioning product or service is a labour-intensive process and cannot just be handed over to the creative professional. As a client, you really do need to be involved in the process to help guide your vision.
Your job as the client is to help your designer understand exactly the ideas you have bouncing around in your head so they can best accomplish your goal(s). In the end, it may be easy to place blame over an unsatisfying final design on your designer, but honestly, it is up to you as the client to effectively communicate and supply the necessary knowledge and tools they require to succeed in creating your vision. It also makes for a more pleasant working relationship if you can be flexible. Make sure to supply your feedback early and often. Know what’s necessary to your vision and what isn’t then let your designer use their skills and expertise to create and improve upon your feedback.
Designers have their own special lingo, almost like a “secret code”. And if you’re not used to working with one and hearing these terms, it can be baffling at times if you are not used to it. But great news … it is easier than it sounds! You do not need to know the difference between pixels and point to get the best work from your designer. You just need to know a few of the “secret code” phrases to help you create your vision in a more effective manner and to avoid any red flags that may set your designer on edge (and yes, this truly does happen sometimes).
To make things more fun, here is the inside scoop in infographic format (supplied by Pagemodo) on the terms you need to know to not only walk the walk, but talk the talk.
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