Changing Lanes: Customer Relationships

As an entrepreneur, my team and I know firsthand how important it is to connect with your customers. Building a solid relationship is key to learning their needs and desires. And by doing so (and with the rights tools), you can potentially gain more returning customers, referrals, and income in the process.

So, to create solid customer relationships, and keep them burning strong, you must do all you can to keep them engaged and coming back for more. You can do this by modeling a customer engagement cycle. Because today, customers are more than just customers.

In today’s ever-fast growing world of social media, platforms such as Facebook, LinkedIn, Twitter and Instagram (just to name a few) have become a formidable force transforming power from businesses to customers — all the while offering platforms for folks like us to build vast networks to engage, cultivate, organize and build influence.

The customer engagement cycle looks a little something like this …

  • Connect
  • Interact
  • Satisfy
  • Retain
  • Commit
  • Advocate
  • Engage

Then rinse n’ repeat to explore those stages on a deeper level to offer valuable two-way communication to enhance your market research and add growth to your influence. 

It’s all about building trust within a digital era. And to do so you must:

  • Communicate clearly, efficiently, and often
  • Protect your customer’s data (and let them know you are)
  • Encourage customer reviews
  • Offer secure and timely services
  • Keep your content updated (web, social, you name it!)


TRUST IS THE ULTIMATE CURRENCY with so much of business nowadays done digitally without face-to-face interactions. This is how you sustain long-term success in a digital age. As business owners, we must be 100% transparent and have consistent transparency throughout the customer’s experience. We must be helpful at every stage of their journey – even before the purchase has been made. We must respect their privacy while building their experience and journey. #HandleWithCare And, we must align with their goals to ensure we are solving their problems, improving a process, and transforming their business. Our top goal should always be to support their path as there is not a one-size-fits-all-solution.

All the best practices outlined in today’s post can be really great starting points for aligning your goals with those of your customers (and audience) and for building trust along the way! So, let me ask you this: When it comes to a virtual world filled with social media … Can you afford not to?

Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness. ~ Krystal Wu, Social Media Community Manager, HubSpot

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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