Business Manifestos – Do You Have One?

Everything we do is guided by our manifesto. It’s about being a part of something larger than just the basics in business. You may be wondering what I mean by that or even possibly what a manifesto is. Let me explain …

A manifesto documents what your business believes. It shines a light on your perspective. Having a manifesto is shorthand for good business and content marketing practice. Having a good one makes people think ‘this is a business with meaning’. The truly best manifestos are created with the customers in mind, but they are more than just a promise.

Great manifestos think big. They document the change you want to bring to the world.

Here are a handful of examples in which I feel produce true meaning beyond just a promise …

That last example you see is actually hung up in my office/art studio to remind me about who I am and what I am capable of as a creative individual and as a human being.

Creating a manifesto for your business can help you in more ways than you may imagine and is a worthwhile exercise in itself; clarifying your thinking and giving you the confidence boost you may need — especially in the beginning stages. So, if you feel you are ready to write yourself a manifesto, here are some questions to consider …

  • When it comes to your industry, what really winds you up and fills your soul with passion?
  • What do you feel everyone else gets wrong?
  • What could be so much better if people only did something about it?
  • If you were “in charge” of your industry, what is the one thing that would need to stop happening right this very second?
  • What matters to your customers? To you as a business owner in your industry?
  • How does your approach make things better for your customers?
  • What are the “top 5 rules” you want to break down for what you can offer better than anyone else?


Manifestos are all about belief, inspiration and passion. So, ask yourself this … What does your business stand for? Would a manifesto help tell your story?

Interested in sharing your business manifesto? Head on over to Virtually Untangled’s Facebook page and share yours in the comments on this blog thread. Also, don’t forget to stay tuned to Monday’s post as it will be all about Virtually Untangled’s manifesto … in case you’re looking for some additional inspiration!

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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