A World of Tech for Non-Techies …

No matter how non-technical your life may be, in your business you’re going to have to interact with it — and technical people.So, if you have a team of tech gurus (also known as “techies”) by your side that’s a big advantage for you and your business.

But what we (meaning us nerdy tech-preneurs) would like you to remember is that just because it may seem “easy” to produce, doesn’t mean it doesn’t take time and effort. On top of it all, sometimes delivering said information in a way that is non-techie so it can be understood by the receiver (aka. you, the client) can be a challenge.


Technology offers us a unique opportunity, through rarely welcome, to practice patience. – Allan Lokos, Author and Teacher at the Community Meditation Center


The reason we wanted to write about this touchy topic today is not to make non-techie people feel bad about being non-techie or not understanding our nerdy tech-talky ways. (Holy, tongue twister, LOL!) But so that you – as the client – can better understand where we’re coming from when we sometimes say, “It doesn’t work like that.” Or “That request is a bit short notice for the amount of time it takes to produce < insert project request >”

It’s not that we aren’t truly totally nerdy excited to work on whatever techie project you have in mind for us in whatever crazy short amount of time you gave us after coming up with this genius idea. Because that is totally false. We are so nerdy excited our socks probably fell right off! Sometimes it just boils down to everything that needs to happen on the back end. And if you’re not sure what types of projects we are referring to here, it could be anything from landing pages to websites, email campaigns to social media strategies … and so on. (Graphic design projects and eBook too!)


To this very date, the best definition of technology I’ve heard is, “Doing more with less.”

And tech-savvy teams do just that.


We don’t create more work, more headaches, more hassles or more problems. We reduce all challenges (because we love to create) to help those in need or our services, give them more time freedom all the while doing what WE LOVE.


One machine can do the work of fifty ordinary people. No machine can do the work of one ordinary person. – Elbert Hubbard, American Writer/Artist


So, please don’t make assumption and be realistic about your requests — especially when it comes to timelines. Let’s call this a version of “levelling the playing field”. And it goes a little something like this …


If you want to take on the world of tech on your own in your business …
  • Know your sh*t (re: tech 101)
  • Understand the basics
  • Do the “dirty” work
  • Take baby steps
  • Expand your knowledge
  • Know your tools (re: platforms)
  • Foster your network

And above all … MAKE IT FUN!


But, if being a tech guru isn’t on your bucket list and you want (and need) the help, it’s out there. And with just a few simple courteous rules to keep in mind …
  • Time is the most valuable resource we have. And protecting said time is the gateway to your success. So, using a time management platform and Cloud ways of sharing files and ideas is more than the ideal for great teamwork. Also try to be considerate of requests. Example: Asking for a brand-new landing page at 6pm and to have it completed same day it not a great idea.
  • We do not need (or want) to go digital tool shopping. We like to focus on new digital tools that work but before diving into them headstrong, we need to consider the pros and cons and what we – as a team –want them to accomplish. Plus, being the nerdy tech gurus, we are, we already have a “library” of know how in this department. As we’ve done the research, picked out a few and mastered them.
  • Negativity is the enemy of creativity. And most commonly kills good ideas and damages one’s brain. No joke! We like to focus on what we can control and by doing so and remaining optimistic, can open the entire team up to better forward-moving solutions. And for what we cannot control, we transform chaos into order. No matter the problem, there is nothing that can’t be solved.
  • Measure, record and reward then rinse n’ repeat. We like to set incentives to reap the rewards – being a project completed efficiently and on time, and truly well-done. The proof is in the pudding … smarter, faster, better, stronger.


As we’ve said many times before, technology drives the world in which we live and sometimes it can really drive us crazy. And for those non born with a “digital thumb”, you need to nurture your garden of technology wonders for it to grow. You may never become a “master” but can develop appreciation for the fruit.


Not a nerdy tech guru but want to be? Or have a desire to get some tech help in your business?
Well, then it’s TIME to stop “surviving” and get untangled!

Begin Untangling with us. We are the digital glue to everything you do!


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