50+ Ways to Market Your Business on a Budget …

With so many ways to market your business, the possibilities are literally endless. This can be exciting but also frustrating and overwhelming at the very same time. Trust me, you’re not alone!!!! To ease your virtual pain and suffering, we put our heads together as a team to “untangle” all the possibilities you could use to market your business and narrowed things down to our top favourite choices. So, whether you’re just starting out or are just plain ‘ol ready to take your business to the next level, there is something in today’s blog post for everyone. So, grab a pen and your favourite notebook … But remember, don’t try to do everything at once. Test things our one at a time then scale what works for you. However, before you get started, I highly suggest making a list your focus, niche, mission statement and ALL YOUR GOALS – long and short term. (Especially if you are just starting out!)

  • Create a website – even a simple one-pager or landing page will do the trick.
  • Create a Facebook page – to gain fans or keep them thoroughly engaged.
  • Create a LinkedIn profile – to let people know EXACTLY what you do and how they can benefit.
  • Create other social profiles/pages (that suit your business) – like Instagram, Twitter, YouTube or Pinterest.
  • Grow your social following by liking, following or re-posting their influential content.
  • List your business on GoogleMyBusiness – Don’t forget to include all your other online URLs.
  • Communicate benefit-rich messaging EVERYWHERE!
  • Get super-duper creative with your business card so they leave their mark!
  • Link all your business pages/profiles on your personal Facebook page (and website).
  • Send a personal email to 20 people you know and tell them how excited you are about your new adventure.
  • Over-deliver on everything you do – YES, EVERYTHING!
  • Start a business blog or podcast – include keywords for SEO.
  • Join online groups around your interests – but don’t go promo crazy unless on the correct threads.
  • Ask customers you’ve delighted for testimonials and/or LinkedIn recommendations.
  • Give testimonials/LinkedIn recommendations to other companies you’ve worked with of influence you.
  • Offer FREE consultation calls – and make sure the back-end process is automated.
  • Attend trade shows, conferences, and free online trainings and events – get connected.
  • Design (or get designed) some mailers and send them out to businesses in your area.
  • Create a contest and give away branded promotional items.
  • Build an email list – this is the most powerful and cost-effective way to grow.
  • Get your videos/podcast transcribed and rinse n’ repeat the content.
  • Create a lead magnet such as a cheat sheet or eBook for people to download in exchange for their email.
  • Create a landing page for your lead magnet to let people know the value of the offering.
  • Participate in at least 2-3 Facebook groups per day – giving away as much free value as you can.
  • Create your own Facebook group to skyrocket your engagement – and business.
  • Guest post or get interviewed on other people’s blogs and/or podcasts. (Share the love by promoting!)
  • Optimize your website for search engines – use page titles, tags and keywords, and watch the magic happen!
  • Create (or get created) promotional videos and upload to YouTube – and include on social and in email.
  • Create a social media strategy including text only posts, graphics, memes, GIFs, quotes, videos, content curations (relevant to your niche) and infographics.
  • Create a Q&A post or survey and encourage people to comment and share.
  • Allow comments on your blog and/or podcast posts (even if off site).
  • Create an “Open Office Hours” opportunity and encourage people to pop by with any Q’s to get A’s.
  • Create a speaker one-page and demo reel to offer to people for interviews or guest postings.
  • Turn your content into a PowerPoint slide then record as a video or webinar – then promote it!
  • Offer a FREE mini course or Zoom session and feature it in every online place possible.
  • Sign up for affiliate programs and talk about them on your all your online “spaces”.
  • Use your social media covers to promote new products, services and/or freebies.
  • Add a LIVE chat to your website or an AI bot to your Facebook page so that your visitors can get instant A’s to their burning Q’s.
  • Create a weekly Q&A video series and use the videos to answer common themes/questions.
  • Add social sharing buttons to your website, blog posts and/or podcast episodes.
  • Create an industry round-up – make note of your favourite new tools, tips, platforms, followings or content you come across each week, month, or year.
  • Use a social schedules (like PromoRepublic) to pre-schedule your content in advance.
  • Create a 5-day challenge – to help people achieve something they want but have been putting off.
  • Send handwritten cards to your customers to show them how much you appreciate their business.
  • Volunteer your services (or products) in exchange for a testimonial – then feature it!
  • Go to your local bookstore and slip your new business cards into books that are niche-related.
  • Send a personal email to customers you delighted and politely ask for referrals – consider creating a referral program where you offer discounts towards future services/products first.
  • Have a business-aversary party to celebrate your success – consider a contest with a prize!
  • Sponsor local charities/events to get super visible within your community. (And because doing good, feels good and is the right things to do – if you are able!)
  • Create and hold a free info-packed webinar giving people value with the opportunity to upgrade to one of your services (or purchase a certain product).
  • Use your mailing list to offer value-packed emails so you stay top of mind and build deeper relationships.
  • Get busy on social – make connections and start conversations with people you want to work with.
  • Write an eBook (the world if your oyster with this one!).
  • Promote your blog or podcast EVERYWHERE – even on sites like Bloglovin’, Reddit, Digg, Scoop.It, etc.
  • Go LIVE on social – let people get to know you on a more personal level.
  • Create a e-newsletter and feature the sign-up on your online channels.
  • Add Facebook and Pinterest “share” buttons on your post images – infographics too!
  • Create a press release and send to local media – pitch your story around trending topics.
  • Upload an exclusive, info/value packed video to a private page on your website (or your group) then send the link to your subscribers.

Since we founded Virtually Untangled a decade ago, we have helped 52.25 happy clients. (Oh, yes, the .25 is what we count as our cats!) And the number of hours we saved our clients by taking those tasks off their plate? Honestly, more than we could probably fathom. So, if you currently feel stuck trying to decide if it is time to take on some of these marketing ideas on your own, or want to ask for a helping hand, hop on over to our “Begin Untangling” page to see our buffet of offerings! Every business is at a different stage when it comes to their marketing and digital-facing needs. That’s why we offer different services to match every one of those needs!

Like this blog post?

If you found today’s blog post to be exactly the type of inspiration and know-how you were looking for, we would be very grateful if you would help this post spread
by sharing the
LOVE 💙 with it socially, emailing it to a friend or dropping us a comment with your thoughts. You never know whose life you might change.

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest
Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

Leave a comment