The Ultimate Guide to Client Relationships …

You absolutely love being an entrepreneur. You can work from anywhere and have the pleasure of making your own schedule. You are finally boss-less! But, once you move past the honeymoon phase, you come across some levels of uncertainty because those bills certainly do not pay themselves.

So, whether it’s a loyal customer who has supported your business for a long period of time or a new client who has just discovered your business and is already telling their friends, family and even their dog about you – the relationships you build are essential to your long-term success. Living in a modern day-in-age with such powerful online channels, if done effectively – you can communicate with your clients and audience in more ways then ever before! Here are a few simple tips for “keeping things real” with your dream clients …

  1. Keep doing more of what’s working.
    Think to yourself … How did you get your last great client? Was it a referral? Who made the referral? Did you ask for it or did he/she recommend your awesomeness? Now, take it even one step further … How did you get your last five good projects? What are five ways that these new clients found you? Your chances are high that you can dig up repeatable process from all of this.

  2. Start email relationships on the right foot.
    Email will always play a crucial role in building good, long-lasting relationships for your business online but before hopping on board with this you must first determine whether your client like email in the first place. It’s easy to assume it is everyone’s default but this is not always the case. If email is the chosen way of communication, then make sure to be responsive. Now, I am not saying you must be glued to your inbox 24/7 – 365 days a year but your client should never have to wonder if you are going to get back to them. By the time they’re asking that question, their trust has already started to erode. Lastly, keep it brief, be organized and stay friendly. If you are consistently sending them long, rambling emails or “forget” the important details (read and re-read before you hit “send”) or do not bother to make things a bit personal by acknowledging a few personal details of their life you are just going to wade yourself into a brick wall and perhaps even lose them as a client. Trust me, the extra though and effort will pay off in the form of client trust.

  3. Treat your clients like partners.
    Your clients are the lifeline of your business. They are not your enemy nor your boss. You want to treat one another as an extension of the team, not as an outsider. Try to get not only them but their whole team involved. It will help when it comes time for project work plus they may just have truly great creative ideas to help you land your clients needs.

  4. Set clear roles and responsibilities.
    Just because your new client may have worked with an agency or freelancer before it doesn’t mean they know how to work with YOUR agency. You may do things differently than what they’re used to and vice versa. When onboarding, explain to them how to best work with you and what they can expect from that process. Let them know who the main point of contact is, what they can expect from deliverables, what will be presented in person, online or via email and the process for providing revisions. Timelines are extremely important. If you think about it … the clearer the ground rules, the smoother the process.

No matter how well your relationships is, it will not last if you do not continue to deliver outstanding service and results on an ongoing basis. Being consistently excellent is honestly the smartest marketing strategy of all.

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Picture of Crystal Kordalchuk

Crystal Kordalchuk

Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.

Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.

As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.

Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.

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