Got a Minute To Talk About Content?
There is a lot to be gained by joining forces with others to tell your brand’s story. The more you collaborate the more your message will get delivered onto more platforms, more social and media outlets and to a larger audience.
Collaboration is truly a beautiful thing. And every marketer’s dream! It unifies teams while striving for omnichannel marketing mastery. (As long as there are no communication breakdowns.) So, it’s time to hunker down and figure out some ways to keep your content fresh. Here are a few ways to get the most out of your content collaborations …
If anything, this is the no-brainer on the list and an easy (and fun!) way to become a thought leader by seeking opportunities to invite guest experts to contribute.
PODCASTS + VIDEOS:
Podcasts and videos are natural for collaboration. Plus, video search is the new evolution of SEO. Making podcasts and videos the new frontier in the business world. Either or could include industry influencers, vendor partners, customers or even just yourself to discuss viable content pertaining to your evolutional series.
Have a roster of experts you’d like to round up? You can use this as a true formula for blogging, podcast, video interviews, eBooks and so much more. This team of experts can also help you share and promote the content across a myriad of networks and platforms. Easy-peasy marketing.
Content is the reason search began in the first place. ~ Lee Odden, Author
This is a classic example of collaborative content as you can take this opportunity to build out a press center with archives of topics and/or resources you cherish most. (This can also be done as a separate page on your website or any landing page, which can showcase said content as a stand-alone archive of text or as a fun graphically scrolling slider.)
WORKSHOPS + COURSES:
Ready to put your expertise (and others) out into the world? By gathering your know-how and the know-how of others you can create a training type of symposium, lunch n’ learn or a full blown out course which is a truly great way to tell your brand’s story. A simple collaborative offering to help other entrepreneurs across the globe
If you use even just a couple of the fundamentals listed, it will help you strengthen that creative muscle and make your brand story stand out from the crowd. But remember, tell your brand’s REAL story, not it’s highlight reel. You want people to relate and be inspired. It’s the rocky journey of pursuing a goal, getting knocked down, finding a new path to success and sharing it with the world. Give them “the feels”.
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
~ Richard Branson, Business Magnate/Investor/Author
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