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Got a Minute To Talk About Content?
There is a lot to be gained by joining forces with others to tell your brand’s story. The more you collaborate the more your message will get delivered onto more platforms, more social and media outlets and to a larger audience.
Collaboration is truly a beautiful thing. And every marketer’s dream! It unifies teams while striving for omnichannel marketing mastery. (As long as there are no communication breakdowns.) So, it’s time to hunker down and figure out some ways to keep your content fresh. Here are a few ways to get the most out of your content collaborations …
BLOGGING:
If anything, this is the no-brainer on the list and an easy (and fun!) way to become a thought leader by seeking opportunities to invite guest experts to contribute.
PODCASTS + VIDEOS:
Podcasts and videos are natural for collaboration. Plus, video search is the new evolution of SEO. Making podcasts and videos the new frontier in the business world. Either or could include industry influencers, vendor partners, customers or even just yourself to discuss viable content pertaining to your evolutional series.
EXPERT INTERVIEWS:
Have a roster of experts you’d like to round up? You can use this as a true formula for blogging, podcast, video interviews, eBooks and so much more. This team of experts can also help you share and promote the content across a myriad of networks and platforms. Easy-peasy marketing.
Content is the reason search began in the first place. ~ Lee Odden, Author
WEBINARS:
This is a classic example of collaborative content as you can take this opportunity to build out a press center with archives of topics and/or resources you cherish most. (This can also be done as a separate page on your website or any landing page, which can showcase said content as a stand-alone archive of text or as a fun graphically scrolling slider.)
WORKSHOPS + COURSES:
Ready to put your expertise (and others) out into the world? By gathering your know-how and the know-how of others you can create a training type of symposium, lunch n’ learn or a full blown out course which is a truly great way to tell your brand’s story. A simple collaborative offering to help other entrepreneurs across the globe
If you use even just a couple of the fundamentals listed, it will help you strengthen that creative muscle and make your brand story stand out from the crowd. But remember, tell your brand’s REAL story, not it’s highlight reel. You want people to relate and be inspired. It’s the rocky journey of pursuing a goal, getting knocked down, finding a new path to success and sharing it with the world. Give them “the feels”.
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
~ Richard Branson, Business Magnate/Investor/Author
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Crystal Kordalchuk
Crystal is an artist, a writer, an organizer, a dreamer, a doer, and down-right proud of it NERD!.
Struck with a love for #AllThings creative at a very young age, Crystal dreamed of a life fueled by her passion for creating and bringing the stories and images in her mind into reality.
As she worked toward her dreams, she earned a diploma as a Computer Applications Specialist then another in Graphic Design and from there began to develop her extensive background in multimedia and the arts. She began her worked in the magazine industry as a layout designer and had a succession of design jobs thereafter. It was her role as a graphic/web designer that gave her the first real glimpse of her future. Soon she began a side job as a freelance designer while keeping one foot in the corporate world. A spark was lit! She turned her freelance gig into a full-time business combining design work with her other passion: creating organization from virtual chaos.
Crystal is one of the most organized individuals on the planet. She is by all means a Zen master of her crafts. She excels at helping others become “untangled” and provides her clients with tools to run their businesses smoothly while she takes care of the details behind the scenes. Thus Virtually Untangled was born. A successful business where her work as a top notch creative in graphic and web — with a twist of virtual assistant — married into one amazing place where clients can come with their virtual messes and become magically untangled. Crystal can always make sense of even the most unorganized chaos and offers a virtual detox of order and peace, so her clients can get busy doing the work that they love the most.
