Why is Graphic Design So Subjective?

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Graphic design is a subjective process and there is no set-in-stone “right-way” to go about it. It is a process of understanding, having realistic expectations, patience and excellent communication that will go a long way towards a successful outcome. Every small business needs to work with a graphic designer from time to time to create […]

Have You Completed Your Facebook Ad Checklist?

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Whether you are starting to build your very first Facebook ad or are just looking to increasing your effectiveness, taking your business’s social presence to the next level through paid advertising can seem a bit overwhelming. Trust me. I know, I’ve been there! However, I have created a quick 5-step checklist which can assist you […]

What is the Deal with Facebook?

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For a better understanding of how magical Facebook marketing can be, here’s a mini breakdown ow how things work before we dig into the real goodies … Facebook uses an algorithm called Edgerank, which determines what content people will see in their newsfeed. Because the newsfeed is what drives a majority of the traffic and […]

Want Successful Proofing Every Time?

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It’s hard to overstate the importance of creating documents that are accurate, attractive and polished. The editing and proofreading step in the process of preparing documents is vital. Keep in mind that the layout and visual aspects are equally as important as the text content within the document itself. When I was working full-time as a […]

Who are Virtual Assistants?

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When I started my graphic design freelance business 7 years ago, I had all the motivation and creativity in me but felt I wasn’t acquiring the “right clients”. Over time it wore me out and the jobs became more stressful than passionate. I’ve lived and dreamed graphic design my entire life and now I was […]